About Us
OUR ARTISANS ARE THE HEART OF OUR BELOVED BRAND
Born and brought up in a small town, we have always encouraged manual work . We use time-honored techniques to create luxurious garments that honor the exceptional craftsmanship of India. By employing skilled artisans and paying them fairly for their craft, we create vibrant, one-of-a-kind clothing in a way that respects our planet and its people. All our fabrics are responsibly sourced with no synthetic fibers involved.
Each garment is consciously made for you: sewn by hand, adorned with love, and envisioned as a modern heirloom. We know you’ll admire our artisans’ gifts in every thoughtful detail, and hope our wearable treasures bring you inspiration and joy for a lifetime.
ABOUT THE DESIGNER:
Originated in India , Shimona is a brand dedicated to classic cuts, exceptional embroideries and embellishments with a sole purpose of offering chic, minimal yet unique designs to the modern day women. The label offers conscious, chic, classic and comfortable designs.
Shimona developed her love for fashion in the very early days of her school, often being styled and dressed by her mom who loved shopping one of a kind pieces for her daughters.
She formally began her career with fashion education at Pearl Academy, India and NABA- Milan. As a result, she was offered an internship at Anna Sui, New York that later converted to a job offer as a production associate.
On return to India , Shimona has worked with textile designers, pattern making specialists only to realize her forte in the Fashion business and start her own label in 2022 for domestic and overseas markets.
THE DESIGN STUDIO:
Sitting at the heart of design process and operating from Jaipur, India – A
city which in itself is rich with art, craftsmanship, culture and heritage, Shimona’s handcrafted pieces stems from an unwavering love and priority to artisanal skill sets. With fashion conceptualization to be her strong game, concentration on ‘ Wear fashion and art’ has been the ‘go-to direction’ for the label.
Grounded in the love of unique color palettes, vintage commercials, American and European fashion , story telling of a garment and easy going silhouettes , the brand has a chic and feminine design philosophy that defines the personality of a wearer.
Traditional techniques and craftsmanship underpin Shimona’s quality of design.
Every season the brand aims to get its uniqueness in the garment through various experimental embroidery/ surface embellishment techniques and silhouettes that are beautiful , timeless and there by follow the 4cs – Conceptual , Conscious , Classic and Chic.